Thu, 30 April 2015
Welcome to the podcast! Today's podcast episode is going to be a dive into the archives going back to episode #19. I've been very busy and haven't had a chance to record a brand new podcast, however I do talk about my recent experience speaking at Salem State University which is partially the reason I wasn't able to record a full new episode. Have a listen because everything in this episode is absolutely applicable to today, as it was when it was first recorded. After hearing so much chatter about the CEO of Barilla Pasta and his anti-gay remarks, I have my own thoughts on this. I take a different angle than you may expect and share it all in this podcast. Marketing to the LGBT community is not for everyone Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the podcast? No problem! Read the transcript below And what I want to start off with is talking about two recent blog posts that I've written. And they're very much intertwined with what's happening right now with what's going on with Barilla. And just recently I wrote a blog post titled, 'Marketing to the LGBT Community is not for Everyone.' And I find this post to be very relevant, and because in this post I just talk about how if you really want to market to the community you need to be authentic. You need to be genuine, you need to be transparent in what you're doing. You really just need to be doing it for authentic reasons. So if I say to you, "Why do you want to get involved with the LGBT community?" And you respond back to me with, "Because the community has a lot of money, and I want to tap into it." I'm going to push back on you and say, "I need more than that, that can't be your only reason, that can't be your motivating reason." And of course you're listening to this podcast because you're interested in knowing more about the community and how that can help your business. So clearly at the end of the day, I'm here to teach you how to go about this in a way that's going to produce more revenue and bring you more sales.
Direct download: epi-58-gay-business-marketing-is-authenticity-dead.mp3
Category: -- posted at: 12:05am EDT |
Thu, 16 April 2015
In this episode of the podcast I talk with Ebone Bell - founder and managing editor of Tagg Magazine. If you have been looking to market to the lesbian community but haven't been certain on where to start, this podcast will point you in the right direction. Tagg Magazine is a lesbian publication and as the founder, Ebone knows more than a thing or two on how to effectively reach the lesbian market. You'll hear Ebone break down the myth that the LGBT community is monolithic and much, much more! Today's episode Listen to the podcast by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. |
Thu, 2 April 2015
Today's podcast episode is going to cover the ripple effect that supplier diversity opportunities can have on your business, whether or you are part of the LGBT community or an ally to the LGBT community. It doesn't matter if you are a diverse supplier or if you are selling to corporate - no matter what your business there is a world of opportunities that you are probably overlooking completely! Who doesn't want access to new opportunities to expand and grow your business? I don't think many people would say no to that. Today's episode will talk about all of the ways your business can benefit and grow as a result of these opportunities. You don't want to miss it. Set up a call with me! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. So that's going to be today's episode, but of course before we get into the actual meat of the episode, I want to just talk about three particular things. So the first of those three things is that I am looking for additional guests to feature on this podcast. So I have a pretty large network of people that I can go to and ask if they want to be on the show, and I personal just enjoy interviewing people that I somehow get along with, or somehow I see some sort of synergy between what they do and what I want to talk about here on the podcast. But I actually want to hear from you, and who you think should be on the show. I've been inviting people based on my own personal preferences, but at the end of the day, you're the ones listening to the show and I have a continuously increasing amount of listeners, and I want to know what you want to hear. So if you yourself would like to nominate yourself to be on the show, or you have a client or a colleague, a friend, a partner, spouse; whomever it happens to be that you think would be a good fit for this podcast, please let me know. I would love to hear from you. So you can do so by going to my website, going the Contact Me page, sending me an email that way and then I will get back to you and we'll see if it's a good fit. So that is item number one. And item number two is that I am still accepting new coaching clients. I've been talking about it for- I don't even know, a couple of months maybe now, that I have been increasing the amount of coaching clients that I'm taking on. I only have five spots remaining at this point, so if you would like to be one of those five, please feel free to reach out to me on that.
Direct download: gay-business-epi-56-growth-opportunities-for-your-lgbt-or-allied-business.mp3
Category: -- posted at: 12:05am EDT |