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August 2014
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Syndication

This week's podcast is all about my virtual book launch. A much shorter episode than usual, that is filled with so much love and gratitude to you the listener and reader. I really appreciate you! :)

Now through Friday is the virtual launch of my new book, No, wait… You do look gay! The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market. (www.nowaityoudolookgay.com) It is a really unique book packed with marketing and sales advice to any business owner or professional looking to reach the widely untapped LGBT market. My goal is that this book becomes an Amazon Best Seller during this time frame. 

At the time of writing this podcast post, it is sitting at #7! Can we get to #1, together??I could use your help so that I actually have a shot at achieving this goal. Would you be willing to share posts on your social media between August 21-22? As an incentive to purchase during the virtual launch, I am offering a super low Kindle price ($5.99) during those 4 days and I am giving purchasers free access to my online training course 'Defining Your LGBT Target Market' (normally $97) completely free.

There is something beautiful about having just bumped into the first page! None of this would be happening if it weren't for this incredibly supportive network of friends and colleagues - thank you all from the bottom of my heart, I really appreciate you!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.
AUDIO TITLE: Jenn T Grace – Ep 40
Jenn T. Grace:
You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 40.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T. Grace:
Well hello and welcome to episode number forty of the podcast. I am your host, Jenn Grace, and today is going to be an extra brief episode because I am in the middle of launching my second book, 'No Wait, You Do Look Gay: The Seven Mistakes Preventing You From Selling to the $830 billion LGBT Market.' And I have been talking about the book launch for a while, but today is the day. Actually this past week has been the week. So on Monday I began reaching out to folks in my network asking them if they would be willing to post something on social media, whether it's on Facebook, LinkedIn, Twitter, maybe send something to their audience in an email, newsletter, whatever it happens to be. And I personally have the goal, and the goal still stands because the launch is from August 19th through the 22nd, and today is August 20th, and the goal is to make it to number one in the Business and Money category on Amazon in the Etiquette section. So I have picked a really broad topic, or a broad category, trying to rank in on Amazon. And right now as it stands of this recording, I am in the number nine slot. So I have made it to the top ten bestselling list on Amazon, and I can't even being to explain how super excited I am at the moment. Right before I was about to hit record on this podcast I happened to do a refresh, and I went from number fourteen up to number nine. So my goal is still really strong of trying to get to number one. When I first started this out I had no idea if it would be even remotely attainable, but now looking, sitting here in the number nine slot, I feel like it's possible. I just have a lot of hope, it's possible. I just want to say thank you to those of you who are listening who have participated in the sharing of this information. It is amazing,

Direct download: GBM-epi-40-book-launch-of-no-wait-you-do-look-gay.mp3
Category: -- posted at: 12:05am EDT

Below are the items mentioned in this episode of the podcast.

Where's the Beef in Burger King's 'Proud Whopper' Campaign?
How Burger King Recently Brought Out The Intolerance Of Facebook Christians (Video)
Three (3) critical mistakes you don't want to say in a crowd of LGBT people...

Listen to the episode by clicking the play button below.

One of the plenary sessions featured a prominent business man who was amazing and brilliant in his business advice and acumen! However, during his speech he hit three (of the many) critical mistakes in mis-communicating with the LGBT community. When he said them I cringed a little on his behalf. He was so passionate, so genuine and so authentic with his care for the community, but he wasn’t armed with the right way to effectively communicate.

All three things he said have been the subject of previous blog posts or material in my new book. What was so fascinating is that I had many people come up to me and say ‘hey, can you believe he said that?’ or ‘I’ve read that on your blog before.’ My response to all of the conversations I had were ‘I’ve addressed this topic on my blog and/or book, I’m so happy you are reading my materials. Ultimately he seems like a genuine man so we should give him the benefit that he just doesn’t know the right language to use.’ Everyone I said this to, had a collective, ‘yeah, that makes sense’ kind of response. It was great to have people come up to me and say they took notice, but also that people were understanding of his faux pas.

Now you may be curious as to the three faux pas. Drumroll please…
He referred to the LGBT community as having a ‘lifestyle’ – read more on this topic here.
He referred to being LGBT as a ‘preference’ – read more on this topic here.
He used the phrase ‘Those people have style’ – read more on this topic here.
Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.
AUDIO TITLE:  Episode #39 – NGLCC Recap and Burger King Case Study
Jenn T Grace:
You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 39.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace
Jenn T Grace:
Hello and welcome episode number 39 of the podcast. I am your host, Jenn T. Grace. And today I have a couple of things that I want to talk to you about. And then I want to talk about two specific topics, and those are my experience just recently at the NGLCC conference which is the National Gay and Lesbian Chamber of Commerce. And I've been talking about their annual conference for a couple of episodes, and certainly I've interviewed many people who have ties to the NGLCC in past episodes. So I know I’ve been encouraging a lot of you to attend this year, and what's great is that I'm actually shocked and almost at a loss of words how many of you I was able to meet for the first time this year who came because you are listeners of this podcast. So I am beyond excited with that type of success. So I'm really fortunate to have met a lot of you, so I want to talk about the conference experience and then a couple of faux pas that unravelled right before my eyes which are so worth talking about here.

So that's going to be one, and then two, while this is somewhat probably about a month overdue at this point, I do want to talk about the ad campaign that Burger King did for Pride, and there was one hell of a kerfuffle that occurred from it towards the- I would...

Direct download: gbm_ep39-NGLCC-recap-and-Burger-King-Case-Study-8-7-2014.mp3
Category:general -- posted at: 12:05am EDT

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