Thu, 22 January 2015
Today's podcast episode is meant as a pre-cursor to the next episode! Each year the Human Rights Campaign puts out their Corporate Equality Index (CEI) which is something I absolutely swear by. This index helps me understand what companies are doing good for the LGBT community and what companies are not. In episode #52 of the podcast I will be doing a recap of the 2015 HRC CEI. But before doing that I wanted to first give you an idea of who the HRC is and what they do through the eyes of one their own - Liz Cooper, manager of the Workplace Project. I hope you enjoy! Links mentioned in today's episode: Corporate Equality Index Listen to the episode by clicking the play button below! Would you prefer to read the transcript rather than listen to the episode? No problem! Read the transcript below!
Direct download: epi-51-gay-business-marketing-human-rights-campaign-interview-with-liz-cooper.mp3
Category: -- posted at: 12:05am EDT |
Thu, 8 January 2015
Today's episode of the Gay Business & Marketing Made Easy Podcast covers the topic of knowing, liking and trusting someone. A recent plumbing snafu in my house made me realize how important this and even further how important it is for someone within the LGBT community. My experience can help you adapt your LGBT marketing message to attract more LGBT customers. Find out about this topic and more in this monumental 50th episode of the podcast! Gay Sales 101: How to Sell to the $830 Billion LGBT Market Listen to the podcast by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below! You are listening to episode number fifty of the Gay Business and Marketing Made Easy Podcast Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Direct download: epi-50-gay-business-marketing-why-know-like-trust-is-important-for-lgbt-people.mp3
Category: -- posted at: 12:05am EDT |