Today's episode of the Gay Business & Marketing Made Easy Podcast covers the topic of knowing, liking and trusting someone. A recent plumbing snafu in my house made me realize how important this and even further how important it is for someone within the LGBT community. My experience can help you adapt your LGBT marketing message to attract more LGBT customers. Find out about this topic and more in this monumental 50th episode of the podcast!
Links mentioned in today's podcast.
Gay Sales 101: How to Sell to the $830 Billion LGBT Market
#45: Expert Interview with Amy Mayes of Amy Mayes Photography [Podcast]
#48: How to be an ally to a community you don't belong to [Podcast]
My first book: But You Don't Look Gay...
Tutorial on how to create your 'why'
Visit the online store!
The Trevor Project
Check out Tony Ferraiolo's inspiring website!
Listen to the podcast by clicking the play button below!
Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below!
AUDIO TITLE: Episode #50 – Why Know, Like & Trust is Important for LGBT People
You are listening to episode number fifty of the Gay Business and Marketing Made Easy Podcast
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Welcome to Episode Number 50!
Well hello and welcome to episode number 50 of the podcast. I am your host, Jenn Grace, and I am delighted to ring in the New Year with you. Today is the first podcast of the New Year, and it is episode number fifty, which I consider to be quite monumental. I started this podcast back in January of 2013, and now here we are in January of 2015. And I can certainly say that a lot has changed in two years for me personally and for my business and for the LGBT community and movement. And it's really been I think a very fast moving two years that we've just had. So I would encourage you if you are interested to check back at some of the past episodes that I've done. There's at least the fifty from this particular podcast; but then I also did a special interview series where there is another thirty interviews. All of which are available on the website at www.JennTGrace.com/thepodcast. So definitely go check it out.
In today's podcast...
Today's podcast I want to cover four topics really, and I'm trying to bucket out some of my thoughts here and a lot of times I just kind of hit record and just run off of a pretty general outline. But today I have some really concrete thoughts that I want to share with you, and some links that I want to share, and all that kind of great stuff. So generally speaking the first thing that I want to cover is going back to something that I talk about a lot, a favorite topic of mine, about knowing your 'why' and being an ally to a community that you're not part of. So I'll get into a little bit of detail there.
#LeelahAlcorn
I also want to talk about the recent tragic story of a transgender Ohio teen, and what this means for you as a business person, as a person, as an ally to the community or possibly somebody within the community. And it's just a terribly tragic story and it's certainly worth bringing up on today's show.
Our first webinar of the new year...
The third thing that I'm going to cover briefly is what to expect from the first webinar of the new year, which is, if you are listening to this live- or not live but as it came out, it is next week on January 13th.
