Thu, 25 December 2014
In today's podcast I talk about the 8 key lessons I learned in 2014. Each year I do an annual recap and there are 8 that stand out to me. As a listener you have been following my running journey throughout 2014 so I use some running analogies to explain my 8 key lessons. I hope you enjoy it and wish you a very happy holiday season! How do you recover from sticking your foot in your mouth? Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. You are listening to the Gay Business and Marketing Made Easy, Podcast Episode 49. Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace. So yeah, I don't know what is in store for you today if you are maybe you're listening to this while you're travelling somewhere, or if you're listening to this it could be June 2015 by the time you're listening to this, and that's totally cool too.
Direct download: epi_49_gay-business-and-marketing-8-lessons-of-2014.mp3
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Thu, 11 December 2014
Today's podcast addresses specifically how to be an ally to a community you are not necessarily a part of. I train LGBT allies on a daily basis and successfully I might add. ;-) But I had an epiphany recently. How does one enter the world of being an ally where they don't know where to start? I talk about this as it relates to LGBT allies but it wasn't until recent where I've been struggling to find my way as an ally to the black community that it truly hit me with how intimidating and daunting this can be. Allies are critical to any group of people and the concepts are universal. In this episode you'll hear my struggles of what an ally means to me and how I am trying to be a better ally to a community that I am not a part of - and how you can be too! Enjoy listening and as always, I would truly love to hear your thoughts on this. Corporate Equality Index You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 48.
Direct download: episode-48-gay-business-and-marketing-made-easy-diversity-and-business-opportunities.mp3
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Thu, 27 November 2014
Happy Thanksgiving everyone! Today I'm pleased to share episode #47 of the podcast. In this episode I discuss what I am thankful for this year as well as tackling a listener question about the usage of the word Queer. It's an interesting topic and one you should know about as you embark on your LGBT marketing endeavors! Check it out and enjoy your holiday. Links mentioned in today's podcast! Episode 23 - What I am Thankful for in 2013 Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. AUDIO TITLE: Episode #47 – A Queer Question You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 47. Well hello and welcome to episode number 47 of the Gay Business and Marketing Made Easy Podcast. I am your host, Jenn Grace, and first I would like to say Happy Thanksgiving. So Happy Thanksgiving to all of my US listeners, to my Canadian friends I apologize I know your Thanksgiving was on October 12, so I'm a little bit belated in saying Happy Thanksgiving to you as well. But I hope that you are enjoying your day today and spending time with friends, family, et cetera and hopefully- hopefully not at work however I'm sure there are many of you out there who are working today, myself included. Fortunately I have the benefit of working from home so I don't have to be dealing with any type of retail chaos or craziness that ensues during this beloved consumer driven time of the year. But anyway I do hope that the last year is something that you can look back on and think of all the many reasons why you're thankful and grateful and all that great stuff.
Direct download: episode-47-gay-business-and-marketing-made-easy-a-queer-question.mp3
Category:general -- posted at: 12:05am EDT |
Thu, 13 November 2014
Hi there podcast listener! Thank you for being here. I am delighted to share with you my plans for this podcast as I enter year 3 of doing so. I also discuss ways in which I will be improving my blog and products going forward as we enter 2015. This is the first podcast of many where I am including a full transcription of the podcast, which you can read below. Three (3) years in: What new content will you get to improve your LGBT efforts? #024: Expert Interview with Candice Czubernat [Podcast] My first book - updated!
Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. Welcome to podcast episode #46!
Direct download: episode_46_gay-business-marketing-listener-questions.mp3
Category: -- posted at: 12:05am EDT |
Thu, 30 October 2014
I am so pleased to present you with today's podcast interview with Amy Mayes of Amy Mayes Photography. She is a brilliant photographer and an LGBT Rights Activist. She shares many great insights on being an ally to the LGBT community and what that means to her and her business. You are bound to learn a thing or two from today's show. As always, feel free to reach out with questions or comments - I'd love to hear from you! NGLCCNY News Blog Listen to this podcast by clicking the play button below. Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. So I'm excited about that, but as always before we get into the interview, I do want to just mention a couple of things. And today I'm going to be more brief than usual, and I know that that's somewhat probably famous last words at this point. But I want to mention three things. So the first of the three is on a personal note, that as you're listening to this, if you're listening to it when it actually airs on October 30th of 2014, by the time we speak on the next podcast which will be in the middle of November, I will finally have had completed the half marathon that I have been talking about with you guys for quite some time now. I have been- I've really been sharing my journey with you since I decided to do this over a year ago, and the day is finally coming. So in about a week I will be running the Disney Wine and Dine Half Marathon in Orlando, Florida, and I'm super excited about it. I finally did my first training run of that full distance not last weekend, but the weekend before, so I made the full 13.1 miles, still standing when I reached the end of it, and I did it in two hours and 39 minutes, and 29 seconds. So my goal has been to do it in 2:55 or less, so I already beat my goal. So I am super, super excited. So I will certainly be updating you with information as i...
Direct download: Epispode_45_Gay-Business-Marketing_with_Amy-Mayes-Photography.mp3
Category:general -- posted at: 12:05am EDT |
Thu, 16 October 2014
I had a chance to recently sit down with Re Perez of BRANDING FOR THE PEOPLE. I've known of Re for a couple of years through our mutual relationship with the National Gay & Lesbian Chamber of Commerce. At this past conference I brought home some of his marketing materials and promptly reached out to see if he would be a guest on the show and he agreed. It was great talking to a brand strategist. I think you will learn a lot of general branding and marketing information from this episode in addition to many valuable tips for effectively marketing to the gay, lesbian, bisexual and transgender community. Happy listening! Here are some links derived directly from today's episode: BRANDING FOR THE PEOPLE. Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below! I want to just talk about a couple of things before I get into today's episode which is in interview with Re Perez of Branding for the People. And I had just an awesome conversation with Re and we talked about his role as a Chief Brand Strategist as well as the CEO and Founder of Branding for the People. Which is an NGLCC certified LGBT-owned business. And he just shares so much good information about how he came to starting his business, what those 'ah-ha' moments looked like that made him want to start it and kind of guide him in that path of doing so. And then because he is a personal branding expert, we really got to talk about some really interesting things that I think are going to help you be a more effective marketer, or either an effective LGBT person marketing to other LGBT people, or a more effective ally. So I'm really excited about that, so I'm looking forward to getting your thoughts on this. So we will get into the interview in just a moment. Of course we do you know I always like to make a couple of announcements. And today's announcement- so today is, as this is being released, it is October 16th, and I am just a couple of weeks away from running my half marathon. And I am feeling quite confident at this point which has been kind of touch and go throughout; whether or not- you know some days I was like, "Oh I don't think I can do this," other days I'm like, "I've got it.
Direct download: episode-44-gay-business-and-marketing-made-easy-re-perez.mp3
Category:general -- posted at: 12:05am EDT |
Thu, 2 October 2014
Today's episode was so much fun. I had a chance to sit down and speak with Colin Sines who wears many hats, all of which come back to LGBT marketing specifically in the area of travel and tourism. Colin and I met last year at the Travel Gay Canada Conference, which is coming up at the end of this month on October 23 and 24. More details on the conference here. It is very clear that he is an expert in all things LGBT marketing and the go-to person in Canada for those seeking these niche opportunities. He shares very personal insights of how he began in this field and also shares wonderful advice on how to get yourself started on this path. If you like what you hear, please leave a comment or share with a friend. Here are some links shared in today’s episode: OUTVisions LGBT Magazine for Professionals Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below! So I met Colin last year at the Travel Gay Canada conference which was last October. And the conference itself was fantastic and I had the pleasure of presenting, and it's actually- for those of you who have read my book, it's actually where I came up with the concept of the Seven Deadly Sins, which I've now renamed to the Seven Mistakes Preventing You from Selling to the $830 Billion LGBT Market. So the Seven Deadly Sins were really debuted from a presentation that I was doing for them last year. It was something that I was kind of working on, but it was really the first time that I kind of threw them out in that particular order and format, and I got some really great feedback from a lot of those who were in that session. So I certainly kept on moving along in the direction of honing in on those Seven Deadly Sins, and now that is actually comprising the second half of my new book. So I just wanted to point that out because I think it's pretty cool. This year, unfortunately, I am not able to be in attendance at the conference. October and November and a little bit of December actually seem to be really, really busy, heavy conference times. I don't know- maybe it's just because Spring and Fall tend to be really heavy times when people have conference, but I had to make the choice between two different event,
Direct download: episode-43-gay-business-and-marketing-made-easy-with-lgbt-travel-tourism-market-expert-colin-sines.mp3
Category:general -- posted at: 12:05am EDT |
Thu, 18 September 2014
Hello and welcome to episode #42 of the Gay Business & Marketing Made Easy podcast I am your host Jenn Grace. As always I thank you so much for taking the time out of your day to listen to this show. I really appreciate it. Today's show is an interview with Dr. Ronni Sanlo who has an incredible past as it relates to LGBT history. She's been in the movement for a really long time and has been doing incredible work. She shares two stories during our conversation that are so moving that I had chills. I would consider her to be a true pioneer in LGBT rights. And because of that she has some really interesting thoughts around how to market to the LGBT community. During the interview today one of my announcements was asking you to send your pictures of you reading my new book! :) Purple Distinctions Listen to the podcast by clicking the play button below!
Thanks for listening today, I hope you enjoyed and found value in this episode! So what I want to know from you, is when and where are you listening to this show? I would love to hear it. I know from, actually a great deal of you, that a lot of you listen to it on your way into work in the morning. So I'm curious to know what your commute length is like, or if you're going to the gym and listening to this, what that might be like too. I'm really just a curious person in general, but what I would love to do is to find out when you guys are listening to them, and what your ideal episode length would actually be like. Because I do have episodes that range from thirty to sixty minutes, and I know there's other podcasts out there that are far more routine with the length of their episodes. So I'm just curious to know when you're listening to it. Because if there's a way that I can make it easier for you, I would love to do that. So like I said,
Direct download: gay-business-marketing-podcast-episode-42.mp3
Category:general -- posted at: 12:05am EDT |
Thu, 4 September 2014
I had the great pleasure of talking with Jeff Berger on today's podcast. Jeff is the founder of the National Association of Gay & Lesbian Real Estate Professionals (NAGLREP) and shared some great insights on more effective marketing to the LGBT community.
Here are some of the links he shared in the episode. National Association of Gay & Lesbian Real Estate Professionals If you are interested in attending the conference he has given you, the listener, a code for $100 off. Just use 'fortlauderdale' when you check out and you'll automatically save $100! You can't go wrong with that. ;)
NAGLREP@gmail.com 561-865-6117
As always - check out when the next webinar is here. Would you prefer to read the transcript than listen to the podcast? No problem! Read the transcript below. AUDIO START: [0:00:00]
Jenn T Grace: You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 41.
Intro: Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace: Well hello and welcome to episode number 41 of the podcast. I am your host, Jenn T. Grace. And today I have an interview with Jeff Berger, who is the founder of the National Association of Gay and Lesbian Real Estate Professionals. And we had a wonderful conversation that I'm going to let you all have a great listen to, and he had just a couple of really great tidbits, and- because conversation was just fantastic in general, but he made a comment about not being able to just take a hitchhike on the LGBT market. And that was the first time I've heard it phrased like that, but I highly encourage you to stick around and listen to the remainder of the episode so you can hear exactly what he was talking about and in what context. But as always before we get into today's interview, I just want to run down a couple of really super quick announcements; and I know a lot of times I say super quick and then they're not really. But today, they will be. So the first thing that I want to mention is that in the last podcast, was episode forty, and that podcast was a really short episode, and the point of it was to ask you to help me get to number one on the Amazon Best Seller list. So I put out a plea to you, I put out blog posts, I was all over the place in terms of trying to get assistance in reaching my goal. I unfortunately did not make it to the number one slot, however I did reach number seven, which I'm really, really excited about. And I reached top ten status in three different categories. So I ended up hitting it in the consumer behavior category, the business etiquette category, and the sales and selling category. So it was a calculated risk of putting my book in the mainstream marketing categories that have a lot more competition than the smaller LGBT category. But ultimately I think the risk was way, way worth it because I sold a lot of books, many more than I was expecting to sell which is amazing. And I made it to number seven which is my lowest number, and then I had the other couple of categories that were all top ten. So I'm really excited by that outcome, and I'm very, very grateful for all of your support and assistance as we went through this together. I am also very much delighted that this is the first week that my children have gone back to school.
Direct download: epi_41_interview_jeff_berger_national-association-of-gay-lesbian-real-estate-professionals.mp3
Category:general -- posted at: 12:05am EDT |
Thu, 21 August 2014
This week's podcast is all about my virtual book launch. A much shorter episode than usual, that is filled with so much love and gratitude to you the listener and reader. I really appreciate you! :) Now through Friday is the virtual launch of my new book, No, wait… You do look gay! The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market. (www.nowaityoudolookgay.com) It is a really unique book packed with marketing and sales advice to any business owner or professional looking to reach the widely untapped LGBT market. My goal is that this book becomes an Amazon Best Seller during this time frame. At the time of writing this podcast post, it is sitting at #7! Can we get to #1, together??I could use your help so that I actually have a shot at achieving this goal. Would you be willing to share posts on your social media between August 21-22? As an incentive to purchase during the virtual launch, I am offering a super low Kindle price ($5.99) during those 4 days and I am giving purchasers free access to my online training course 'Defining Your LGBT Target Market' (normally $97) completely free. There is something beautiful about having just bumped into the first page! None of this would be happening if it weren't for this incredibly supportive network of friends and colleagues - thank you all from the bottom of my heart, I really appreciate you! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.
Direct download: GBM-epi-40-book-launch-of-no-wait-you-do-look-gay.mp3
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Thu, 7 August 2014
Below are the items mentioned in this episode of the podcast. Where's the Beef in Burger King's 'Proud Whopper' Campaign? Listen to the episode by clicking the play button below. One of the plenary sessions featured a prominent business man who was amazing and brilliant in his business advice and acumen! However, during his speech he hit three (of the many) critical mistakes in mis-communicating with the LGBT community. When he said them I cringed a little on his behalf. He was so passionate, so genuine and so authentic with his care for the community, but he wasn’t armed with the right way to effectively communicate. All three things he said have been the subject of previous blog posts or material in my new book. What was so fascinating is that I had many people come up to me and say ‘hey, can you believe he said that?’ or ‘I’ve read that on your blog before.’ My response to all of the conversations I had were ‘I’ve addressed this topic on my blog and/or book, I’m so happy you are reading my materials. Ultimately he seems like a genuine man so we should give him the benefit that he just doesn’t know the right language to use.’ Everyone I said this to, had a collective, ‘yeah, that makes sense’ kind of response. It was great to have people come up to me and say they took notice, but also that people were understanding of his faux pas. Now you may be curious as to the three faux pas. Drumroll please… So that's going to be one, and then two, while this is somewhat probably about a month overdue at this point, I do want to talk about the ad campaign that Burger King did for Pride, and there was one hell of a kerfuffle that occurred from it towards the- I would...
Direct download: gbm_ep39-NGLCC-recap-and-Burger-King-Case-Study-8-7-2014.mp3
Category:general -- posted at: 12:05am EDT |
Thu, 24 July 2014
In this new podcast, I had the pleasure of interviewing a close friend and colleague on the show. I lovingly refer to her as an operational genius, but you can just call her Stacy (Morataya-Pilkington). This interview covers many topics and her retail experience as an LGBT shopper will teach you a thing or two about how to effectively market to the community. Don't miss this episode! 'No Wait, You Do Look Gay' Book Preview Listen to the episode by clicking the play button below! Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. However before we hop over to the interview, I just want to make a couple of announcements just because it is indeed July 24th and the launch of my new book, 'No Wait, You do Look Gay: The Seven Mistakes Preventing You from Selling to the LGBT Market,' is just days away from launching. So if you are listening to this, and you are listening to it live, hooray, I love you, you're awesome. I encourage you to head over to www.NoWaitYouDoLookGay.com and check things out. And if you happen to be listening to this in the very, very distant future, maybe it's a year from now, maybe it's two, three years away, if you go to that same link, www.NoWaitYouDoLookGay.com it will be redirecting you over to Amazon where you can purchase the printed copy, the audio copy, or the Kindle version, or some sort of mobile version. I'm really excited about the book coming live. We kind of talk about it a little bit in the interview towards the end because while it may seem like I paid Stacy to talk about some of the things that she talked about, I did not actually do that. Although now that I think of it, it's probably not a bad idea to pay my guests to do some plugging. But I would never do that because I love you guys, and I preach about authenticity, and transparency,
Direct download: gbm-ep-38-interview-with-stacy-7-21-2014.mp3
Category:general -- posted at: 12:05am EDT |
Wed, 9 July 2014
In this podcast I proudly discuss my newest project, which is my 2nd book. I give insider info on the book and share how you can buy books in bulk and get some amazing bonuses! Listen to learn more!
New Book: "No Wait, You Do Look Gay: 7 Mistakes Preventing You From Selling to the $830 Billion LGBT Market" Did you check out the first book, "But you don't look gay..." Want a Free Book? Send me a message at blog@jenntgrace.com with Subject: Book Review AUDIO TITLE: Episode #37 – Seven Mistakes Preventing You from Selling
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace In today's episode I want to cover a handful of things and the meat of the show is going to be around when I am talking about my book. The new book is launching in the month of July, 2014 and if you recall, or maybe you don't recall, but I launched a print book last July as well. I was actually trying to hit the same exact publication date for 2014 as I did in 2013 and I'm just a little bit shy, just a couple of days shy of that. So at any rate I'm really excited about the new book and I want to give you a little bit of a sneak peek into it and talk about what type of special offers I have and all that kind of fun stuff. Really kind of going into what you can expect from this book. So I'm excited to share that with you. And there's just a handful of things that I kind of want to talk about. I guess this episode is more of- I guess you could say me rambling about just stuff that's going on in my business and people that I've been interacting with as of late. So if you are looking for an episode that has some very specific meaty type of content to it, where I'm talking about a very specific topic or I'm doing an interview, you may want to consider just kind of skipping through this one, pretending it didn't exist; but I can assure you that the next episode that comes out I will have a guest on. So feel free to just kind of mosey past this one if you'd like and I can check you out in episode 38 which will be in just a couple of weeks.
Direct download: gbm-ep-37-no-wait-you-do-look-gay-7-4-2014.mp3
Category:general -- posted at: 8:05pm EDT |