Personal Branding for the LGBTQ Professional

On today's episode of the Gay Business & Marketing Made Easy podcast, I talk to Gina Capristo-Gajdosik, the filmmaker behind the film Make Me Blush! We talk about her personal coming out journey, the journey of being a filmmaker and seeing your project through to the end. This interview is one of the most raw and heartfelt episodes I've done in quite sometime, where you'll learn a bit about the film industry and a lot about how to communicate with your LGBT clientele.
Links mentioned in today's episode:

Today's episode
Make Me Blush: The Movie
Twitter: @MakeMeBlushFilm

Listen to the episode by clicking the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.
AUDIO TITLE:  Episode #60 – The Power of Coming Out
Jenn T Grace:
You are listening to the Gay Business and Marketing Made Easy Podcast, episode 60.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace:
Well hello and welcome to episode number sixty of the Gay Business and Marketing Made Easy Podcast. I am your host, Jenn Grace, and today I have a really awesome interview for you. In last week's- or I guess the last podcast this month, episode number 59, I as you may recall was having some sort of technological problems with my podcast, and I have since been able to resolve them, so I'm really excited about that. But I did promise you a brand new interview, a brand new episode. And I am very pleased that I can actually deliver on that promise. Because when I promise something and I can't deliver on it, it just destroys me even if it's something as simple as a new podcast for you. So I'm quite pleased today to share with you this new episode.

So a couple of things that I want to mention before I really kind of dive into who I'm speaking with today, is in the last podcast I mentioned that I have a new webinar, so I want to talk about that briefly again if you don't mind, because I'm super excited about this new webinar called Sales and Marketing Strategies for Reaching LGBT Customers. And the primary objective of the webinar is to help you find, market and sell to the LGBT community in as few steps as possible. So this webinar is just under an hour or so, it's available on my website, you can go and find a date that makes sense for you to come and attend the webinar. And you'll just learn a whole bunch of stuff as it relates to really thinking about how you're going to market your product, service, business, et cetera to the LGBT community. You know it covers things like how to target, what LGBT clients are going to be right for your business, and how- it'll give you some tips and tricks around how to make sure that you're not treating your LGBT marketing efforts as one big mass marketing approach, and identifying things like what pain points are specific to your LGBT clients that may not be pain points for other clients of yours. So that's really kind of the short and dirty of the new webinar, so again you could head over to www.JennTGrace.com/webinars and you can totally check that out there.

The other thing that I wanted to mention is I have not mentioned my running endeavors recently; and to be honest I don't even know if I told you that I was running a half marathon in May. So this episode is airing on May 28th, if you're listening to this live, the day it comes out. But I actually ran a half marathon earlier this month in the first weekend in May.

Direct download: epi-60-gay-business-marketing-the-power-of-coming-out.mp3
Category: -- posted at: 12:05am EDT

Listen to this great (and entertaining) interview with Heather Cox as we discuss -

• Supplier Diversity

• LGBT Business Certification

• Certification as a marketing tool

• Buying from each other

I had a chance to sit down with Heather Cox of Certify My Company recently and ask her a series of questions around supplier diversity and certification. We talk about LGBT certification, women-owned certification, disability-owned certification, veteran-owned and minority-owned, etc. She teaches us about NAICS codes, the Small Business Association and her past experience as an acro-gymanst! Hit the play button above or head over to iTunes to listen to her answers.

This week I am talking with Heather Cox, the co-founder and Chief Operating Officer of Certify My Company, which is a diversity certification business. She helps women, minority business owners and LGBT businesses that qualify; certify their businesses to become part of the ranks and privileges that certification brings.

Welcome to the show Heather are you ready to get started?
Before we get into the heavy topic of supplier diversity and certification I have to ask you - how did you get from being a acro-gymnast, tight rope walker and juggler to working in the diversity space?
Now that we have a bit about your background lets get down to basics. On this show and on my blog I bring up supplier diversity and certification quite a bit. My goal is to demystify this for my audience. Could you share what exactly supplier diversity is and how it can benefit the business owners listening to this?
So now that we have a foundation of what supplier diversity is, could you elaborate more on what certification is and what the process looks like with a specific emphasis on LGBT?
So let's talk about misconceptions. I imagine you probably get statements like "I don't want to get business just because I am a woman or just because I am LGBT?" Can you address that for those listening? And talk about any other common misconceptions that
Oftentimes when I speak with business owners the thought of going through so many hoops to be certified seems daunting, could you share a bit about how CMC can make that process less painful?
It's evident that you love what you do and are very knowledge in this space. If you could give one piece of advice to businesses owners who are considering becoming certified what would it be?
Back in February I had Jennifer Brown of Jennifer Brown Consulting on this show and she spoke about how she uses her dual certification both as a woman and LGBT to her advantage in her marketing. Could you share one piece of advice or nugget of wisdom with the listeners on how they could leverage their status in their marketing efforts?
On a similar note, as an entrepreneur yourself. What is one piece of business advice that you would give to your fellow entrepreneurs listening?
And our final question of the day - and this question always yields interesting responses. What is one thing about your business that you are really excited about, right now?

Links discussed in the show:

WBENC - Women's Business Enterprise National Council
NMSDC - National Minority Supplier Development Council (NMSDC)
USBLN - USBLN Business Leadership Network
NGLCC - National Gay & Lesbian Chamber of Commerce
WOSB - Women-Owned Small Businesses
SBA - The US Small Business Administration
NAISCS and SIC codes
UNSPSC Codes
SAM.gov
Jennifer Brown Interview
Next webinar

Here are the many ways you can get in touch with Heather:

Certify My Company 
Twitter 
Facebook
Heather on LinkedIn
info@certifymycompany.org
Check out the sponsors of this podcast, the Human Performance Academy, at Mentalcompass.com

Listen to the episode by clicking the play button below!

Direct download: gay-business-marketing_epi-59_Heather_Cox_Certify-My-Company.mp3
Category: -- posted at: 12:05am EDT

Welcome to the podcast! Today's podcast episode is going to be a dive into the archives going back to episode #19. I've been very busy and haven't had a chance to record a brand new podcast, however I do talk about my recent experience speaking at Salem State University which is partially the reason I wasn't able to record a full new episode. Have a listen because everything in this episode is absolutely applicable to today, as it was when it was first recorded.

After hearing so much chatter about the CEO of Barilla Pasta and his anti-gay remarks, I have my own thoughts on this. I take a different angle than you may expect and share it all in this podcast.
Below are the items mentioned in this episode of the podcast.

Marketing to the LGBT community is not for everyone
Dealing with opposition when preparing an LGBT outreach
Guido Barilla - 1st apology, letter
Guido Barilla - 2nd apology, video
Huffington Post article on Barilla Pasta
Stats on LGBT shopping
Check out the online course!
Check out the sponsors of this podcast, the Human Performance Academy, at Mentalcompass.com

Listen to the episode by clicking the play button below!

Would you prefer to read the transcript than listen to the podcast? No problem! Read the transcript below
So now let's just get into the meat of the episode today. And as I'm recording this I have no idea how long this episode is going to be, I'm just going to cover the things that I feel like need to be talked about because of what is happening in the news currently with Barilla pasta and the LGBT outrage, and the scandal that has been occurring. If you follow anything LGBT related, you have heard about this- I've seen the Twitter #PastaGate at this point. And there's a whole slew of controversy around the Barilla CEO, Guido Barilla, who basically said some words that were anti-LGBT, and now the community is up in arms. So rather than me perpetuate a lot of media hype, I really wanted to take a different angle on this. Because in most instances, I am the voice of reason; and I should say- I would say in almost every single instance, I take the stance of the voice of reason. So on my blog if you're reading something, I try to be very two-sided about things in terms of hearing one person's point of view, understanding someone else's perspective, and really just kind of blending the both of those in so you get a really comprehensive standpoint on something, versus me just giving you what my opinion is. I want to make sure that you have a full scope of the debate and the argument, and why something may not sound right and the ways to counteract that. So that is no different with what's going on with Barilla right now.

And what I want to start off with is talking about two recent blog posts that I've written. And they're very much intertwined with what's happening right now with what's going on with Barilla. And just recently I wrote a blog post titled, 'Marketing to the LGBT Community is not for Everyone.' And I find this post to be very relevant, and because in this post I just talk about how if you really want to market to the community you need to be authentic. You need to be genuine, you need to be transparent in what you're doing. You really just need to be doing it for authentic reasons. So if I say to you, "Why do you want to get involved with the LGBT community?" And you respond back to me with, "Because the community has a lot of money, and I want to tap into it." I'm going to push back on you and say, "I need more than that, that can't be your only reason, that can't be your motivating reason." And of course you're listening to this podcast because you're interested in knowing more about the community and how that can help your business. So clearly at the end of the day, I'm here to teach you how to go about this in a way that's going to produce more revenue and bring you more sales.

Direct download: epi-58-gay-business-marketing-is-authenticity-dead.mp3
Category: -- posted at: 12:05am EDT

In this episode of the podcast I talk with Ebone Bell - founder and managing editor of Tagg Magazine. If you have been looking to market to the lesbian community but haven't been certain on where to start, this podcast will point you in the right direction. Tagg Magazine is a lesbian publication and as the founder, Ebone knows more than a thing or two on how to effectively reach the lesbian market. You'll hear Ebone break down the myth that the LGBT community is monolithic and much, much more!
Links mentioned in today's podcast:

 Today's episode 
Tagg Magazine - Lesbian Culture, Events, & Entertainment

Listen to the podcast by clicking the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.
AUDIO TITLE:  Episode #57 – Expert Interview: Marketing Tips for Reaching Lesbians
Jenn T Grace:
You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 57.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace:
So I am super excited to have you on the show today. So I am talking with Ebone Bell. And you are the Tagg Magazine it person, is what I will call you. But your official title is you are the owner of it, you're the creator of it, founder, editor-in-chief, and basically the cook, line, bottle washer, and all that stuff as well I'm guessing.
Ebone Bell:
Exactly, you absolutely nailed it.
Jenn T Grace:
So I'm really happy to be talking to you today, and I really just want to- I'm really excited for the fact that you have Tagg Magazine which is a lesbian publication, and there are so few lesbian publications out there, that I'm so excited to have you on the show. Of course calling myself a professional lesbian and having a fellow professional lesbian basically being on the show, I think this is great to just kind of talk to us today about your business, about your personal story, and one question I'm really dying to know is what made you create Tagg Magazine?
Ebone Bell:
And that's a great question, and a question that I get all the time. Because people are like, 'Well what made you want to do a print publication where people are saying that print is dead. But essentially you know I live in the DC metropolitan area, and we have you know, other LGBT publications here which are great. But one consistent thing that I would always see, and still always see, is it was really geared a lot towards gay men and specifically even white gay men. You know when I would give presentations or sometimes still now I would have somebody count the number of men they see in the first ten pages of whatever publication, local LGBT publication is out there. And then I'd have them go back and count the number of women. The last time I did the presentation they counted 33 men and they counted two women. And some of those might have I think a couple or one of those happened to be an ad. So I always start off that way because that is the reason that we started Tagg Magazine. You know I took a huge leap of faith by wanting to do a print publication, but I really felt like there was a need for it, and the women's community has amazing people doing great things, and I wanted to be able to tell their stories, have resources for people, list events and kind of show how thriving the lesbian community is. So really that's why I started it and thankfully the community is really supporting this magazine in more ways than o...

Direct download: epi-57-ebone-belle-marketing-to-lesbians_1.mp3
Category: -- posted at: 12:05am EDT

 

Today's podcast episode is going to cover the ripple effect that supplier diversity opportunities can have on ​your​ business, whether or you are part of the LGBT community or an ally to the LGBT community. It doesn't matter if you are a diverse supplier or if you are selling to corporate - no matter what your business there is a world of opportunities that you are probably overlooking completely! Who doesn't want access to new opportunities to expand and grow your business? I don't think many people would say no to that. Today's episode will talk about all of the ways your business can benefit and grow as a result of these opportunities. You don't want to miss it.
Links mentioned in today' post:

Set up a call with me!
Today's episode
NGLCC Website 

 
Listen to the episode by clicking the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.
AUDIO TITLE:  Episode #56 – Supplier Diversity
Jenn T Grace:
You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 56.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace:
Hello and welcome to episode number 56 of the Gay Business and Marketing Made Easy Podcast. I am your host, Jenn Grace. And today I have a fairly meaty episode for you. So I want to talk about supplier diversity. Yes, again it's that phrase that you keep hearing me talk about but you may or may not know how that actually relates to your business. So I want you to from the get-go, basically understand that when I'm talking about supplier diversity, my mentality around it is that everybody has an opportunity, even if you're not someone of any type of diversity. But I guarantee you probably are, you just don't know it.

So that's going to be today's episode, but of course before we get into the actual meat of the episode, I want to just talk about three particular things. So the first of those three things is that I am looking for additional guests to feature on this podcast. So I have a pretty large network of people that I can go to and ask if they want to be on the show, and I personal just enjoy interviewing people that I somehow get along with, or somehow I see some sort of synergy between what they do and what I want to talk about here on the podcast. But I actually want to hear from you, and who you think should be on the show. I've been inviting people based on my own personal preferences, but at the end of the day, you're the ones listening to the show and I have a continuously increasing amount of listeners, and I want to know what you want to hear. So if you yourself would like to nominate yourself to be on the show, or you have a client or a colleague, a friend, a partner, spouse; whomever it happens to be that you think would be a good fit for this podcast, please let me know. I would love to hear from you. So you can do so by going to my website, going the Contact Me page, sending me an email that way and then I will get back to you and we'll see if it's a good fit.

So that is item number one. And item number two is that I am still accepting new coaching clients. I've been talking about it for- I don't even know, a couple of months maybe now, that I have been increasing the amount of coaching clients that I'm taking on. I only have five spots remaining at this point, so if you would like to be one of those five, please feel free to reach out to me on that.

Direct download: gay-business-epi-56-growth-opportunities-for-your-lgbt-or-allied-business.mp3
Category: -- posted at: 12:05am EDT

Hello! Welcome to episode #55 of the podcast. Today's episode is a rerun of a podcast episode I aired back in August 2013. I am doing this because I am currently in Miami speaking at the New Mainstream Business Summit! Since I have so many new listeners each day, giving you a throw back to episode #15 when we are on episode #55 seemed like it could be a cool thing to do. This episode covers a lot of ground about LGBT business, marketing and communications. It is co-hosted with Paul Collanton of the Gay Ambitions Podcast while sitting together at the NGLCC Conference. Overall, it's a great episode and I hope you enjoy. I promise episode #56 will be a new episode! Thanks for being a listener - you are awesome!
Links mentioned in today's episode:

Gay Ambition Podcast
Gay Ambition Blog
30 Days – 30 Voices: Stories from America’s LGBT Business Leaders

Paul Collanton
Sara Calabro
Jennifer Brown

NGLCC – National Gay & Lesbian Chamber of Commerce

Justin Nelson
Tori Fulkerson
Sam McClure

CABO – Connecticut’s LGBT Chamber of Commerce

Chamber of the Year

IGLTA – International Gay & Lesbian Travel Association

Listen to the episode by clicking the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below!
AUDIO TITLE:  Episode #55 – Paul Collanton
Jenn T Grace:
You are listening to the Gay Business and Marketing Made Easy, Episode 55.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace:
Hello! Welcome to episode #55 of the podcast. Today's episode is a rerun of a podcast episode I aired back in August 2013. I am doing this because I am currently in Miami speaking at the New Mainstream Business Summit! Since I have so many new listeners each day, giving you a throwback to episode #15 when we are on episode #55 seemed like it could be a cool thing to do. This episode covers a lot of ground about LGBT business, marketing and communications. It is co-hosted with Paul Collanton of the Gay Ambitions Podcast while sitting together at the NGLCC Conference. Overall, it's a great episode and I hope you enjoy. I promise episode #56 will be a new episode! Thanks for being a listener - you are awesome!
Paul Collanton:
I'm so excited to be sitting here with Jenn T. Grace at the conclusion of the NGLCC 2013 conference. This was my first conference and I'm so excited to be here, met incredible people, attended a ton of workshops and just learned a lot all around. And it's so great to be sitting here with you.
Jenn T Grace:
I'm excited for us to be sitting together. I don't even know how we actually found each other. How that happened.
Paul Collanton:
It's the online world. I think it was Twitter.
Jenn T Grace:
It is, we're a very well connected world. Was it?
Paul Collanton:
No, LinkedIn. LinkedIn back in January we connected through the LGBT Professional Group.
Jenn T Grace:
Yes, yes. And since there's few media podcasters or bloggers or whatnot in our space, voila. We have to team up; we have to do something together.
Paul Collanton:
We have to. And yeah we were on similar courses, and then one of the things that came out of that that I learned of, was your 30 Days, 30 Voices special Pride Month project; which was incredible and ground-breaking, and I think it was awesome and educational for everyone.

Direct download: GBM_episode_55_interview-with-paul-collanton-from-august-2013.mp3
Category: -- posted at: 12:05am EDT

Today's podcast is an interview, finally! It's been since episode #45 with Amy Mayes since I've done an interview - wow. Well, now that we are back to an interview format - you are in for a real treat. I had a chance to talk with Mona Elyafi of ILDK Media. She owns a boutique public relations agency based in Los Angeles. She shared her personal story of how she came to found her company and all of the important milestones she hit along the way. We also discussed the nuances of pitching LGBT stories to LGBT publications and mainstream publications. She provides some solid PR strategies you could take and run with in your own business. I hope you enjoy the show! Please reach out with any thoughts or comments!
Links mentioned in today's podcast:

Check out my survey here!
Today's episode 
#45: Expert Interview with Amy Mayes of Amy Mayes Photography [Podcast]
ILDK Media
Website for the Dinah Shore

To listen to the podcast, click the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.
AUDIO TITLE:  Episode #54 – Mona Elyafi
Jenn T Grace:
You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 54.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace:
Well hello and welcome to episode number 54 of the Gay Business and Marketing Made Easy Podcast. I am your host, Jenn Grace, and today I have a real treat for you. It's been probably, I have to say at least a couple of months since I have done an interview with someone. And I am now getting back into the swing of things. It does require far more additional planning to schedule and line up guests and all that great stuff. But fortunately this time around works out beautifully. So I have the guest today on the show, is Mona Elyafi, and she is the founder of ILDK Media which is a PR agency based in Los Angeles. And she had reached out to me in terms of actually mentioning one of her clients that she wanted to see if she could get as a guest on my show. And come to find out she had already been a guest which is Christin Mell from Tello Films, so she has already been a guest which is pretty awesome, and then we also discovered that Rony Tennenbaum was also on my show quite some time ago and is also working with Mona. So she's certainly well connected and very involved in the LGBT space as you're going to find out from a public relations standpoint. It was just a great opportunity to connect with somebody that I did not know and just really learn and she had some great insights, and words of wisdom to share. So I'm really looking forward to sharing today's interview.

As always before we hop into the interview I do have a couple of things that I want to announce in advance. So we are in episode number 54, which seems quite crazy that we're already at episode 54. But I want to mention the next webinar that is coming up. I have an absolute ton of RSVP's for this webinar, I'm really excited about it. I don't know- I think I might have said this in the last podcast, I have no idea what it is about this particular webinar that has everybody excited, but it is happening and I'm stoked. So it is on March 24th, so it's a couple of weeks out from the time that you're listening to this. And of course if you are listening to this and it's after March 24th of 2015, don't worry because there will be another webinar available for you.

Direct download: GBM_epi_54_mona-ILDK_pr.mp3
Category: -- posted at: 12:05am EDT

In today's episode I cover a few topics. The first is I answer a listener question about what to do when you don't feel comfortable networking in an LGBT environment. The second is I do a deep dive into what the Human Rights Campaign (HRC), Corporate Equality Index is. I also review an article shared with me by a Facebook fan, who wanted to hear my personal opinion on the HRC. With the HRC it is usually a love em' or hate em' scenario. I share why I see such a significant importance in the Corporate Equality Index specifically and of course, share how I really feel about the HRC. This is an episode you've been waiting for. And now that I'm back from jury duty I have time to the deep dive you've been asking for! Speaking of jury duty, next week's blog post is going to share the 4 lessons I learned by being a juror on a murder trial - you won't want to miss that post - so come back next week!
Links mentioned in the episode:

Corporate Equality Index | Human Rights Campaign
Food Dive 
Homonormativity 101: What It Is and How It's Hurting Our Movement 
Out Now Global
 015: Tables are Turned - Paul Collanton interviews Jenn! [Podcast]

Listen to the podcast by clicking the play button below!

Would you prefer to read the transcript than listen to the podcast? No problem! Read the transcript below!
 

AUDIO TITLE:  Episode #53 – HRC Corporate Equality Index

Jenn T Grace:

You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 53.

Intro:

Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.

Hello and welcome!

Well hello and welcome to episode number 53 of the Gay Business and Marketing Made Easy Podcast. I am your host, Jenn Grace, and I have a very content-filled episode for you today; I'm pretty excited about having the time to actually get this episode done. I've been talking about it and delaying it a couple of times. But today we are going to talk about the Human Rights Campaign and their Corporate Equality Index. There will be lots of information shared in addition to a couple of areas of just my own personal opinion about the organization based on a request from somebody that is a fan on Facebook and somebody that I know. So I want to address a question of hers.

In addition I want to talk about kind of an overview of what the Corporate Equality Index is, because you may not have any idea what it is. So I want to share that a little bit.

I also am going to reply, in audio format, to a question I received from somebody that was on my webinar last month. So I want to have an opportunity to respond to this because it's a longer question, and I just didn't have enough time to actually type a really thoughtful response. But, also in looking at her question I feel like it's something that you may also feel or have a similar question around. So it can help you at the same time.
What's in store for today's episode!
So that's basically that in terms of what we are going to cover in today's episode. As I am recording this I'm going to apologize in advance for perhaps some rustling sounds or- I don't even know what kind of noise this would make in the microphone. But I am wrapped up in a blanket as I am recording this, and I have big, fluffy slippers on. Because it is one degree outside right now. It is- as I'm recording this it's about 8:00 in the morning, so one degree is actually warmer than it has been overnight. But it's very cold.

Direct download: epi-53-gay-business-marketing-hrc-corporate-equality-index.mp3
Category: -- posted at: 12:05am EDT

In today's episode of the podcast you will hear an interview I did with my friends over at the Peak Performance Podcast, Mike & Maria Keiser. Their show is "about everything having to do with being a Peak Performer.  We discuss high achievers, relationship management, mind management, happiness and well being, and everything we can think of to help you reach your full potential." I had the joy of being on their show a while ago now but I wanted to bring this interview to you because it emphasizes how important having a business coach is, in addition to sharing a lot of details about my own business journey that I haven't already shared here on the podcast or blog. If you came here today looking for this episode to be about the Human Rights Campaign (HRC), Corporate Equality Index (CEI) - my apologies - that'll be in the next episode. I'm serving as a juror on a trial and didn't want you to go a week without new and interesting content, so this is what I've got for you. In episode #53 we will cover the recap of the 2015 HRC CEI, promise! As always, thanks for listening - you are the best!
Links mentioned in today's episode:

Peak Performance Podcast 

Listen to the episode by clicking the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below!
AUDIO TITLE:  Episode #52 – Interview with Mike and Maria Keiser
Intro:
You are listening to the Gay Business and Marketing Made Easy Podcast; Episode 52.
Well hello and welcome to episode number 52 of the Gay Business and Marketing Made East Podcast. I am your host, Jenn T. Grace. And it is February of 2015, and in the last episode, episode number 51, I shared with you an interview that I did with Liz Cooper from the Human Rights Campaign. And I talked about how in this podcast episode we were going to go into more detail on the Human Rights Campaign's Corporate Equality Index.

Today's episode is a little different...
Now I am apologizing up front that today's episode is not going to be that. And I actually have a very valid reason for why today's episode is going to be a little bit different than usual. So I was recently chosen to serve on a jury for a pretty lengthy trial here, where I'm based in the Connecticut area. So my time is exceptionally limited right now. So I've already been on it for about a week and there's still about two to three possible weeks left to go.

So I want to use today's episode, which I'm basically going to share with you an interview that I did with Mike and Maria Keiser. They are part of the Peak Performance podcast and some time ago, honestly I don't even remember when it is but I will include the link to it in today's show notes; but I did an interview on my podcast with them, and I want to say it was one of the earlier podcasts. So today we're in episode 52, I want to say with them it was somewhere between like episode 14, 15, 16, somewhere around that time.

So I did an interview with them quite some time ago, and it was actually one of the higher listened to interviews that I had done, because they own a coaching company called the Entrepreneur Circle, and for long time listeners of this podcast I'm sure you are familiar with Mental Compass, and that is Mike Keiser. So he and Maria are sponsors of my podcast, I'm a sponsor of theirs, we both get a lot of out of it. So what I want to do with today with you, is I just wanted to share with you an interview that I did on their podcast, and this was a short time ago, I want to say it was probably September of 2013 or so. So it's about a year and a half old; however, the entire content of that interview is really about learning how to achieve your peak performance in your business, and of course in your marketing.

So one of the things that I've recently- I guess recently had a revelation about, is when I was just doing my 2015 goal planning,

Direct download: epi-52-learn-how-to-be-a-peak-performer-in-your-business-and-marketing_1.mp3
Category: -- posted at: 12:05am EDT

Today's podcast episode is meant as a pre-cursor to the next episode! Each year the Human Rights Campaign puts out their Corporate Equality Index (CEI) which is something I absolutely swear by. This index helps me understand what companies are doing good for the LGBT community and what companies are not. In episode #52 of the podcast I will be doing a recap of the 2015 HRC CEI. But before doing that I wanted to first give you an idea of who the HRC is and what they do through the eyes of one their own - Liz Cooper, manager of the Workplace Project. I hope you enjoy!

Links mentioned in today's episode:

Corporate Equality Index
Buying for Workplace Equality 2013
The Tipping Point: How Little Things Can Make a Big Difference
Human Rights Campaign

Listen to the episode by clicking the play button below!

Would you prefer to read the transcript rather than listen to the episode? No problem! Read the transcript below!
AUDIO TITLE:  Episode 51 – Who is the Human Rights Campaign, and How Does this Help your Business?
Jenn T Grace:
Welcome to 30 Days, 30 Voices: Stories from America's LGBT business leaders.
Intro:
You are listening to a special edition of the Gay Business and Marketing Made Easy Podcast. Tune in for the next thirty days as we interview one business leader per day each day in June to celebrate LGBT Pride Month. That's lesbian, gay, bisexual and transgender pride month. You'll learn insights around business and marketing from those who know it best. And now, your host. She's an entrepreneur, a marketing maven, and an advocate for the LGBT business community - Jenn, with two N's, T. Grace.
Hello and welcome...
Hello and welcome. Thank you for tuning in to this special Pride Month episode of the Gay Business and Marketing Made Easy Podcast. Information about today's guest and links mentioned in the show will be available on the website at www.JennTGrace.com/30days-30voices. If you like what you hear in this interview, please be sure to tell a friend. And now, without further ado, let's dive into the interview. I am delighted to be talking with Liz Cooper today, who is the manager of Corporate Programs for the Workplace Project at the Human Rights Campaign. She is the go-to gal for all things regarding the Corporate Equality Index which does come up a great deal on this podcast. So Liz, I've given the listeners just a really high-level highlight of your most recent work, but why don't you tell the audience a little bit more about yourself and what your path looked like that led you to where you are today.
Liz Cooper:
Absolutely, so thanks so much for having me. I'm Liz Cooper as Jenn mentioned, manager at Corporate Programs at the Human Rights Campaign. I've been here just about three years now and so for folks who are not familiar with the Human Rights Campaign, we're the organization that goes along the blue and yellow equal sign. We're the largest civil rights organization working for LGBT equality in the US and I've been with HRC just about three years. And the project that I work on, the Workplace Project, deals with how companies are ensuring the safety, inclusive policies, benefits, protections for their LGBT employees. And as Jenn mentioned, the main mechanism that we measure and evaluate, the status of LGBT equality in the workplace, is through the Corporate Equality Index. So the CEI has been around for over ten years now, and it was really- and not to be too corny but an honor to inherit such a well-established and respected project when I came along on board with the team. So the CEI is a very objective measure of LGBT equality in the workplace. It doesn't account for employee surveys or their perception of their own personal experience with the company. It really is, 'Do you have these inclusive policies in place or do you not? Do you have these benefits for your LGBT employees or do you not?

Direct download: epi-51-gay-business-marketing-human-rights-campaign-interview-with-liz-cooper.mp3
Category: -- posted at: 12:05am EDT