Personal Branding for the LGBTQ Professional

This week's podcast is all about my virtual book launch. A much shorter episode than usual, that is filled with so much love and gratitude to you the listener and reader. I really appreciate you! :)

Now through Friday is the virtual launch of my new book, No, wait… You do look gay! The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market. (www.nowaityoudolookgay.com) It is a really unique book packed with marketing and sales advice to any business owner or professional looking to reach the widely untapped LGBT market. My goal is that this book becomes an Amazon Best Seller during this time frame. 

At the time of writing this podcast post, it is sitting at #7! Can we get to #1, together??I could use your help so that I actually have a shot at achieving this goal. Would you be willing to share posts on your social media between August 21-22? As an incentive to purchase during the virtual launch, I am offering a super low Kindle price ($5.99) during those 4 days and I am giving purchasers free access to my online training course 'Defining Your LGBT Target Market' (normally $97) completely free.

There is something beautiful about having just bumped into the first page! None of this would be happening if it weren't for this incredibly supportive network of friends and colleagues - thank you all from the bottom of my heart, I really appreciate you!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.
AUDIO TITLE: Jenn T Grace – Ep 40
Jenn T. Grace:
You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 40.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T. Grace:
Well hello and welcome to episode number forty of the podcast. I am your host, Jenn Grace, and today is going to be an extra brief episode because I am in the middle of launching my second book, 'No Wait, You Do Look Gay: The Seven Mistakes Preventing You From Selling to the $830 billion LGBT Market.' And I have been talking about the book launch for a while, but today is the day. Actually this past week has been the week. So on Monday I began reaching out to folks in my network asking them if they would be willing to post something on social media, whether it's on Facebook, LinkedIn, Twitter, maybe send something to their audience in an email, newsletter, whatever it happens to be. And I personally have the goal, and the goal still stands because the launch is from August 19th through the 22nd, and today is August 20th, and the goal is to make it to number one in the Business and Money category on Amazon in the Etiquette section. So I have picked a really broad topic, or a broad category, trying to rank in on Amazon. And right now as it stands of this recording, I am in the number nine slot. So I have made it to the top ten bestselling list on Amazon, and I can't even being to explain how super excited I am at the moment. Right before I was about to hit record on this podcast I happened to do a refresh, and I went from number fourteen up to number nine. So my goal is still really strong of trying to get to number one. When I first started this out I had no idea if it would be even remotely attainable, but now looking, sitting here in the number nine slot, I feel like it's possible. I just have a lot of hope, it's possible. I just want to say thank you to those of you who are listening who have participated in the sharing of this information. It is amazing,

Direct download: GBM-epi-40-book-launch-of-no-wait-you-do-look-gay.mp3
Category: -- posted at: 12:05am EDT

Below are the items mentioned in this episode of the podcast.

Where's the Beef in Burger King's 'Proud Whopper' Campaign?
How Burger King Recently Brought Out The Intolerance Of Facebook Christians (Video)
Three (3) critical mistakes you don't want to say in a crowd of LGBT people...

Listen to the episode by clicking the play button below.

One of the plenary sessions featured a prominent business man who was amazing and brilliant in his business advice and acumen! However, during his speech he hit three (of the many) critical mistakes in mis-communicating with the LGBT community. When he said them I cringed a little on his behalf. He was so passionate, so genuine and so authentic with his care for the community, but he wasn’t armed with the right way to effectively communicate.

All three things he said have been the subject of previous blog posts or material in my new book. What was so fascinating is that I had many people come up to me and say ‘hey, can you believe he said that?’ or ‘I’ve read that on your blog before.’ My response to all of the conversations I had were ‘I’ve addressed this topic on my blog and/or book, I’m so happy you are reading my materials. Ultimately he seems like a genuine man so we should give him the benefit that he just doesn’t know the right language to use.’ Everyone I said this to, had a collective, ‘yeah, that makes sense’ kind of response. It was great to have people come up to me and say they took notice, but also that people were understanding of his faux pas.

Now you may be curious as to the three faux pas. Drumroll please…
He referred to the LGBT community as having a ‘lifestyle’ – read more on this topic here.
He referred to being LGBT as a ‘preference’ – read more on this topic here.
He used the phrase ‘Those people have style’ – read more on this topic here.
Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.
AUDIO TITLE:  Episode #39 – NGLCC Recap and Burger King Case Study
Jenn T Grace:
You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 39.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace
Jenn T Grace:
Hello and welcome episode number 39 of the podcast. I am your host, Jenn T. Grace. And today I have a couple of things that I want to talk to you about. And then I want to talk about two specific topics, and those are my experience just recently at the NGLCC conference which is the National Gay and Lesbian Chamber of Commerce. And I've been talking about their annual conference for a couple of episodes, and certainly I've interviewed many people who have ties to the NGLCC in past episodes. So I know I’ve been encouraging a lot of you to attend this year, and what's great is that I'm actually shocked and almost at a loss of words how many of you I was able to meet for the first time this year who came because you are listeners of this podcast. So I am beyond excited with that type of success. So I'm really fortunate to have met a lot of you, so I want to talk about the conference experience and then a couple of faux pas that unravelled right before my eyes which are so worth talking about here.

So that's going to be one, and then two, while this is somewhat probably about a month overdue at this point, I do want to talk about the ad campaign that Burger King did for Pride, and there was one hell of a kerfuffle that occurred from it towards the- I would...

Direct download: gbm_ep39-NGLCC-recap-and-Burger-King-Case-Study-8-7-2014.mp3
Category:general -- posted at: 12:05am EDT

In this new podcast, I had the pleasure of interviewing a close friend and colleague on the show. I lovingly refer to her as an operational genius, but you can just call her Stacy (Morataya-Pilkington). This interview covers many topics and her retail experience as an LGBT shopper will teach you a thing or two about how to effectively market to the community. Don't miss this episode!
Below are the items mentioned in this episode of the podcast.

'No Wait, You Do Look Gay' Book Preview 
Greater Connecticut Gay and Lesbian Chamber of Commerce (CTGLC)

Listen to the episode by clicking the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.
AUDIO TITLE:  Episode #38 - Stacy Morataya-Pilkington
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T. Grace:
Hello and welcome to episode number 38 of the Gay Business and Marketing Made Easy Podcast. I am your host, Jenn Grace, and today I am absolutely delighted to bring you an interview that I did with a very dear close friend of mine, Stacy Morataya-Pilkington, and she is the Director of Hotel Operations for Foxwoods Resort Casino which is based here in southeastern Connecticut. And she and I have been friends for several years now, and she's very near and dear to me, and she also happens to be the President of the greater Connecticut Gay and Lesbian Chamber of Commerce in which I am the Vice President of. So it was really awesome to be able to sit down with her in a more formal capacity and just kind of pick her brain, and ask her some questions about her life's story, and what's brought her from Las Vegas out here to Connecticut, and then just really talk about what it means to be an advocate in the workplace. We talked about how to be effective in your LGBT marketing outreach, that there are a couple of things that you need to do such as be authentic; which I think by now you know that I preach a great deal about. But then also to be vulnerable and ask questions. So today's episode is going to be fantastic. She had just tons of inspirational advice, and she's just great, I'm certain that you will enjoy today's interview.

However before we hop over to the interview, I just want to make a couple of announcements just because it is indeed July 24th and the launch of my new book, 'No Wait, You do Look Gay: The Seven Mistakes Preventing You from Selling to the LGBT Market,' is just days away from launching. So if you are listening to this, and you are listening to it live, hooray, I love you, you're awesome. I encourage you to head over to www.NoWaitYouDoLookGay.com and check things out. And if you happen to be listening to this in the very, very distant future, maybe it's a year from now, maybe it's two, three years away, if you go to that same link, www.NoWaitYouDoLookGay.com it will be redirecting you over to Amazon where you can purchase the printed copy, the audio copy, or the Kindle version, or some sort of mobile version. I'm really excited about the book coming live. We kind of talk about it a little bit in the interview towards the end because while it may seem like I paid Stacy to talk about some of the things that she talked about, I did not actually do that. Although now that I think of it, it's probably not a bad idea to pay my guests to do some plugging. But I would never do that because I love you guys, and I preach about authenticity, and transparency,

Direct download: gbm-ep-38-interview-with-stacy-7-21-2014.mp3
Category:general -- posted at: 12:05am EDT

In this podcast I proudly discuss my newest project, which is my 2nd book. I give insider info on the book and share how you can buy books in bulk and get some amazing bonuses! Listen to learn more!

 
Play the episode by clicking below. Or subscribe to the free podcast in iTunes today!
 

 

New Book: "No Wait, You Do Look Gay: 7 Mistakes Preventing You From Selling to the $830 Billion LGBT Market"

Did you check out the first book, "But you don't look gay..."

Want a Free Book? Send me a message at blog@jenntgrace.com with Subject: Book Review

 
Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.
 

AUDIO TITLE: Episode #37 – Seven Mistakes Preventing You from Selling

 

Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace
Hello and welcome!
Well hello and welcome to Episode Number 37 of the podcast, I am your host Jenn Grace, and here we are today in July. If you are a long time listener of this show, hopefully you went through one of the 30 interviews that was in the month of June. I recorded those interviews back in 2013 but in order to celebrate Pride again I figured I'd bring them back out and have you listen to them all over again in 2014. I hope you enjoyed them. I can tell based on my statistics of my podcast listeners that you certainly were enjoying them so I'm pretty excited about that. I'm really excited to share that I have surpassed 5,000 downloads which is pretty exciting, I've been on the air since January of 2013, so I'm going on a little over a year and a half now and I'm quite pleased with the listeners that I have so I really thank you so much for tuning into my show every other week.

In today's episode I want to cover a handful of things and the meat of the show is going to be around when I am talking about my book. The new book is launching in the month of July, 2014 and if you recall, or maybe you don't recall, but I launched a print book last July as well. I was actually trying to hit the same exact publication date for 2014 as I did in 2013 and I'm just a little bit shy, just a couple of days shy of that. So at any rate I'm really excited about the new book and I want to give you a little bit of a sneak peek into it and talk about what type of special offers I have and all that kind of fun stuff. Really kind of going into what you can expect from this book. So I'm excited to share that with you. And there's just a handful of things that I kind of want to talk about. I guess this episode is more of- I guess you could say me rambling about just stuff that's going on in my business and people that I've been interacting with as of late. So if you are looking for an episode that has some very specific meaty type of content to it, where I'm talking about a very specific topic or I'm doing an interview, you may want to consider just kind of skipping through this one, pretending it didn't exist; but I can assure you that the next episode that comes out I will have a guest on. So feel free to just kind of mosey past this one if you'd like and I can check you out in episode 38 which will be in just a couple of weeks.
Check out my new website!
So for those of you still listening who would like to hear me ramble about all the random things that are happening in my business right now, I want to share with you first and foremost how incredibly excited I am about my new website. If you haven't been to my website recently,

Direct download: gbm-ep-37-no-wait-you-do-look-gay-7-4-2014.mp3
Category:general -- posted at: 8:05pm EDT