Today's podcast is an interview, finally! It's been since episode #45 with Amy Mayes since I've done an interview - wow. Well, now that we are back to an interview format - you are in for a real treat. I had a chance to talk with Mona Elyafi of ILDK Media. She owns a boutique public relations agency based in Los Angeles. She shared her personal story of how she came to found her company and all of the important milestones she hit along the way. We also discussed the nuances of pitching LGBT stories to LGBT publications and mainstream publications. She provides some solid PR strategies you could take and run with in your own business. I hope you enjoy the show! Please reach out with any thoughts or comments!
Links mentioned in today's podcast:
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#45: Expert Interview with Amy Mayes of Amy Mayes Photography [Podcast]
Website for the Dinah Shore
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Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below.
AUDIO TITLE: Episode #54 – Mona Elyafi
Jenn T Grace:
You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 54.
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace:
Well hello and welcome to episode number 54 of the Gay Business and Marketing Made Easy Podcast. I am your host, Jenn Grace, and today I have a real treat for you. It's been probably, I have to say at least a couple of months since I have done an interview with someone. And I am now getting back into the swing of things. It does require far more additional planning to schedule and line up guests and all that great stuff. But fortunately this time around works out beautifully. So I have the guest today on the show, is Mona Elyafi, and she is the founder of ILDK Media which is a PR agency based in Los Angeles. And she had reached out to me in terms of actually mentioning one of her clients that she wanted to see if she could get as a guest on my show. And come to find out she had already been a guest which is Christin Mell from Tello Films, so she has already been a guest which is pretty awesome, and then we also discovered that Rony Tennenbaum was also on my show quite some time ago and is also working with Mona. So she's certainly well connected and very involved in the LGBT space as you're going to find out from a public relations standpoint. It was just a great opportunity to connect with somebody that I did not know and just really learn and she had some great insights, and words of wisdom to share. So I'm really looking forward to sharing today's interview.
As always before we hop into the interview I do have a couple of things that I want to announce in advance. So we are in episode number 54, which seems quite crazy that we're already at episode 54. But I want to mention the next webinar that is coming up. I have an absolute ton of RSVP's for this webinar, I'm really excited about it. I don't know- I think I might have said this in the last podcast, I have no idea what it is about this particular webinar that has everybody excited, but it is happening and I'm stoked. So it is on March 24th, so it's a couple of weeks out from the time that you're listening to this. And of course if you are listening to this and it's after March 24th of 2015, don't worry because there will be another webinar available for you.
Direct download: GBM_epi_54_mona-ILDK_pr.mp3
-- posted at: 12:05am EDT