Personal Branding for the LGBTQ Professional

Today's episode was so much fun. I had a chance to sit down and speak with Colin Sines who wears many hats, all of which come back to LGBT marketing specifically in the area of travel and tourism. Colin and I met last year at the Travel Gay Canada Conference, which is coming up at the end of this month on October 23 and 24. More details on the conference here. It is very clear that he is an expert in all things LGBT marketing and the go-to person in Canada for those seeking these niche opportunities. He shares very personal insights of how he began in this field and also shares wonderful advice on how to get yourself started on this path. If you like what you hear, please leave a comment or share with a friend.

Here are some links shared in today’s episode:

OUTVisions LGBT Magazine for Professionals
Travel Gay Canada
Check out when the next webinar is here.
My book: No, wait… You do look gay! The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market.

Listen to the episode by clicking the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below!
AUDIO TITLE:  Episode #43 – LGBT Travel and Tourism Expert Colin Sines
Jenn T Grace:
You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 43.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T. Grace:
Hello and welcome to episode number 43 of the Gay Business and Marketing Made Easy Podcast. I am your host, Jenn T. Grace. And today's episode is going to be an interview, and that interview is with Colin Sines who is the President of Travel Gay Canada. He is also the founder, I believe, and publisher of Out Visions which is a magazine, and he'll give you some information about both of those organizations as we go through the interview itself today. However, I do want to mention that Colin is the absolute expert on LGBT marketing, especially as it relates to travel and tourism. So it was a complete pleasure to have been able to have this conversation with Colin and record it for the benefit of you, my loyal listener.

So I met Colin last year at the Travel Gay Canada conference which was last October. And the conference itself was fantastic and I had the pleasure of presenting, and it's actually- for those of you who have read my book, it's actually where I came up with the concept of the Seven Deadly Sins, which I've now renamed to the Seven Mistakes Preventing You from Selling to the $830 Billion LGBT Market. So the Seven Deadly Sins were really debuted from a presentation that I was doing for them last year. It was something that I was kind of working on, but it was really the first time that I kind of threw them out in that particular order and format, and I got some really great feedback from a lot of those who were in that session. So I certainly kept on moving along in the direction of honing in on those Seven Deadly Sins, and now that is actually comprising the second half of my new book. So I just wanted to point that out because I think it's pretty cool. This year, unfortunately, I am not able to be in attendance at the conference. October and November and a little bit of December actually seem to be really, really busy, heavy conference times. I don't know- maybe it's just because Spring and Fall tend to be really heavy times when people have conference, but I had to make the choice between two different event,


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