Personal Branding for the LGBTQ Professional

Storytelling with Matt Luginbuhl from the Office of Diversity & Inclusion at Aetna
Hartford, Connecticut
Links mentioned in the show:

Aetna
Out & Equal Connecticut
Community Marketing Inc. LGBT data points
National Gay & Lesbian Chamber of Commerce (NGLCC)
The Williams Institute, UCLA Law School

Listen to the episode by clicking the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below. (Coming soon!)
AUDIO TITLE:  30 Days, 30 Voices: Matt Luginbuhl
Jenn T Grace:
Welcome to Thirty Days, Thirty Voices: Stories from America's LGBT Business Leaders.
Intro:
You are listening to a special edition of the Gay Business and Marketing Made Easy Podcast. Tune in for the next thirty days as we interview one business leader per day, each day in June to celebrate LGBT Pride Month. That's lesbian, gay, bisexual and transgender Pride Month. You'll learn insights around business and marketing from those who know it best. And now your host; she's an entrepreneur, a marketing maven, and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace:
Hello and welcome. Thank you for tuning into this special Pride Month episode of the Gay Business and Marketing Made Easy Podcast. Information about today's guest, and links mentioned in the show will be available on the website at www.JennTGrace.com/30days30voices. If you like what you hear in this interview, please be sure to tell a friend. And now, without further ado, let's dive into the interview.

Okay, let's get started. I am pleased to be talking with Matt Luginbuhl today who is currently the Senior Diversity Business Specialist at Aetna, and he also manages the enterprise-wide diversity and inclusion communications strategy. In his previous roles at Aetna, he also managed fifteen Employee Resource Groups, with 100 chapters nationwide. Matt is also the cofounder of Out and Equal Connecticut. Matt, I have given the listeners a brief overview of who you are, but why don't you tell us a little bit more about your business and what your path looked like that led you to where you are today?
Matt Luginbuhl:
Thanks very much Jenn, thanks for having me. So I work you know in a Fortune 500 healthcare benefits provider, and we're really focused on empowering people to live healthier lives. During this time of healthcare reform, we really are at a pivotal moment in terms of how healthcare is affecting all of us, how we're all paying for healthcare, and how we're creating innovative solutions to solve the economic problems that are stemming from healthcare. Specifically at Aetna I work in the office of diversity and inclusion, and we're really focused on creating a diverse and inclusive work environment at Aetna. That's important both so that we are able to better understand our customers, it's really important that we look like our customers, that we have the perspectives of our customers, that we have the experiences of our customers. And it's also important that internally we have diversity in our workforce so that as we are creating those innovative ideas we have- or innovative solutions rather, we have the diverse perspectives at the table to make sure that we are creating a diverse solution. So I actually studied Industrial Organizational Psychology at Quinnipiac, the university as well as classical voice. How I got here, you know I worked at Aetna and through school I worked actually on the healthcare side of the business working with our members, and helping them manage their chronic conditions as they worked with nurses here on the telephone. And having studied Industrial Organizational Psychology, which really is the psychology of the workplace, a lot more related to HR, diversity had certainly come up and I had been involved with our Employee Resource Groups here at Aetna.

Direct download: GBM_060713_MattLuginbuhl.mp3
Category:general -- posted at: 12:05am EDT