#44: Expert Interview with Re Perez [Podcast]

I had a chance to recently sit down with Re Perez of BRANDING FOR THE PEOPLE. I've known of Re for a couple of years through our mutual relationship with the National Gay & Lesbian Chamber of Commerce. At this past conference I brought home some of his marketing materials and promptly reached out to see if he would be a guest on the show and he agreed.

It was great talking to a brand strategist. I think you will learn a lot of general branding and marketing information from this episode in addition to many valuable tips for effectively marketing to the gay, lesbian, bisexual and transgender community.

Happy listening!

Here are some links derived directly from today's episode:

BRANDING FOR THE PEOPLE.
Also, check out when the next webinar is here.
My book: No, wait… You do look gay! The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market.

Listen to the episode by clicking the play button below!

Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below!
AUDIO TITLE:  Episode #44 – An Interview with Re Perez
Jenn T Grace:
You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 44.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace:
Well hello and welcome to episode number 44 of the Gay Business and Marketing Made Easy Podcast. I am your host, Jenn Grace. I am delighted to be talking with you today as I always am. We are in the middle of October right now and it's starting to really get a little bit crisp around these parts up here in New England. I absolutely love it. I love the fall, I'm excited about it, and I just figured I would share that with you. I just got back in from an early morning run, and it was just gorgeous, and the leaves crunching under your feet which can also be equally as gorgeous as they can be a hazard to not falling on the ground which I did not do but I feel like it's in the back of my mind that I am waiting for it to happen one of these mornings. But it is what it is.

I want to just talk about a couple of things before I get into today's episode which is in interview with Re Perez of Branding for the People. And I had just an awesome conversation with Re and we talked about his role as a Chief Brand Strategist as well as the CEO and Founder of Branding for the People. Which is an NGLCC certified LGBT-owned business. And he just shares so much good information about how he came to starting his business, what those 'ah-ha' moments looked like that made him want to start it and kind of guide him in that path of doing so. And then because he is a personal branding expert, we really got to talk about some really interesting things that I think are going to help you be a more effective marketer, or either an effective LGBT person marketing to other LGBT people, or a more effective ally. So I'm really excited about that, so I'm looking forward to getting your thoughts on this. So we will get into the interview in just a moment.

Of course we do you know I always like to make a couple of announcements. And today's announcement- so today is, as this is being released, it is October 16th, and I am just a couple of weeks away from running my half marathon. And I am feeling quite confident at this point which has been kind of touch and go throughout; whether or not- you know some days I was like, "Oh I don't think I can do this," other days I'm like, "I've got it.