Personal Branding for the LGBTQ Professional


I had the great pleasure of talking with Jeff Berger on today's podcast.  Jeff is the founder of the National Association of Gay & Lesbian Real Estate Professionals (NAGLREP) and shared some great insights on more effective marketing to the LGBT community.


Here are some of the links he shared in the episode.

National Association of Gay & Lesbian Real Estate Professionals
2014 National LGBT Real Estate Conference

If you are interested in attending the conference he has given you, the listener, a code for $100 off. Just use 'fortlauderdale' when you check out and you'll automatically save $100! You can't go wrong with that. ;)



As always - check out when the next webinar is here.

Would you prefer to read the transcript than listen to the podcast? No problem! Read the transcript below.

AUDIO START: [0:00:00]


Jenn T Grace:             You are listening to the Gay Business and Marketing Made Easy Podcast, Episode 41.


Intro:                          Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.


Jenn T Grace:             Well hello and welcome to episode number 41 of the podcast. I am your host, Jenn T. Grace. And today I have an interview with Jeff Berger, who is the founder of the National Association of Gay and Lesbian Real Estate Professionals. And we had a wonderful conversation that I'm going to let you all have a great listen to, and he had just a couple of really great tidbits, and- because conversation was just fantastic in general, but he made a comment about not being able to just take a hitchhike on the LGBT market. And that was the first time I've heard it phrased like that, but I highly encourage you to stick around and listen to the remainder of the episode so you can hear exactly what he was talking about and in what context.

But as always before we get into today's interview, I just want to run down a couple of really super quick announcements; and I know a lot of times I say super quick and then they're not really. But today, they will be. So the first thing that I want to mention is that in the last podcast, was episode forty, and that podcast was a really short episode, and the point of it was to ask you to help me get to number one on the Amazon Best Seller list. So I put out a plea to you, I put out blog posts, I was all over the place in terms of trying to get assistance in reaching my goal. I unfortunately did not make it to the number one slot, however I did reach number seven, which I'm really, really excited about. And I reached top ten status in three different categories. So I ended up hitting it in the consumer behavior category, the business etiquette category, and the sales and selling category. So it was a calculated risk of putting my book in the mainstream marketing categories that have a lot more competition than the smaller LGBT category. But ultimately I think the risk was way, way worth it because I sold a lot of books, many more than I was expecting to sell which is amazing. And I made it to number seven which is my lowest number, and then I had the other couple of categories that were all top ten. So I'm really excited by that outcome, and I'm very, very grateful for all of your support and assistance as we went through this together.

I am also very much delighted that this is the first week that my children have gone back to school.