Personal Branding for the LGBTQ Professional

Links mentioned in today's episode:

Corporate Equality Index
Buying for Workplace Equality 2013
The Tipping Point: How Little Things Can Make a Big Difference
Human Rights Campaign

Listen to the episode by clicking the play button below!

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AUDIO TITLE:  Liz Cooper Interview for “30 Days – 30 Voices – Stories from America’s LGBT Business Leaders”
Jenn T Grace:
Welcome to 30 Days, 30 Voices: Stories from America's LGBT business leaders.
You are listening to a special edition of the Gay Business and Marketing Made Easy Podcast. Tune in for the next thirty days as we interview one business leader per day each day in June to celebrate LGBT Pride Month. That's lesbian, gay, bisexual and transgender pride month. You'll learn insights around business and marketing from those who know it best. And now, your host. She's an entrepreneur, a marketing maven, and an advocate for the LGBT business community - Jenn, with two N's, T. Grace.
Jenn T Grace:
Hello and welcome. Thank you for tuning in to this special Pride Month episode of the Gay Business and Marketing Made Easy Podcast. Information about today's guest and links mentioned in the show will be available on the website at If you like what you hear in this interview, please be sure to tell a friend. And now, without further ado, let's dive into the interview.

I am delighted to be talking with Liz Cooper today, who is the manager of Corporate Programs for the Workplace Project at the Human Rights Campaign. She is the go-to gal for all things regarding the Corporate Equality Index which does come up a great deal on this podcast. So Liz, I've given the listeners just a really high-level highlight of your most recent work, but why don't you tell the audience a little bit more about yourself and what your path looked like that led you to where you are today.
Liz Cooper:
Absolutely, so thanks so much for having me. I'm Liz Cooper as Jenn mentioned, manager at Corporate Programs at the Human Rights Campaign. I've been here just about three years now and so for folks who are not familiar with the Human Rights Campaign, we're the organization that goes along the blue and yellow equal sign. We're the largest civil rights organization working for LGBT equality in the US and I've been with HRC just about three years. And the project that I work on, the Workplace Project, deals with how companies are ensuring the safety, inclusive policies, benefits, protections for their LGBT employees. And as Jenn mentioned, the main mechanism that we measure and evaluate, the status of LGBT equality in the workplace, is through the Corporate Equality Index. So the CEI has been around for over ten years now, and it was really- and not to be too corny but an honor to inherit such a well-established and respected project when I came along on board with the team. So the CEI is a very objective measure of LGBT equality in the workplace. It doesn't account for employee surveys or their perception of their own personal experience with the company. It really is, 'Do you have these inclusive policies in place or do you not? Do you have these benefits for your LGBT employees or do you not?' So it's a really great objective measure and while it's also reporting out on the status of LGBT equality in these major US employers, our main focus is for those employers with 500 or more full-time employees; so we're talking about the big guys. But it's not just a report out, it's also a roadmap for folks who might now be scoring that well, might not have the most inclusive policies on the books. But we're here to help folks get there. We don't want to shame companies or make them feel bad about not being the best they can be,

Direct download: 061113_LizCooper.mp3
Category:general -- posted at: 12:05am EDT